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magicSign
One platform to run every screen, from a single store to a programmatic ad network.
magicSign schedules and targets content across hundreds of public screens from one web dashboard. Cloud or on-premises. Built by DEMUK and running in some of Thailand's busiest locations.
magicSign is DEMUK's flagship digital signage platform. Manage content from any device through a web browser, Windows, Linux, iOS or Android. Run it on our cloud service, a dedicated system, or a fully enterprise-dedicated setup. Pair it with Android or Windows media players, or skip the box entirely on Android built-in displays.
System Overview
Built to plug into the programmatic ad ecosystem
magicSign connects to the world's leading DSP and SSP platforms through VAST API, so your screens can sell and serve programmatic DOOH ads, not just play a fixed loop.
VAST API
Programmatic DOOH through VAST API
Integrate directly with global supply and demand platforms. magicSign already works with leading SSPs including Hivestack, Vistar Media and Moving Walls, and connects to major DSPs across the open market.
Demand side (DSP):
Xandr, Dataxu, Eskimi, Adobe, Verizon Media, Amobee, The Trade Desk, Amazon Advertising, Criteo, Adform, Display & Video 360, Bidease, ExADS, AppNexus, and more.
Supply side (SSP):
Hivestack, Vistar Media, Moving Walls, and more.
ADS SYNC API
Content that reacts to the real world
Ads Sync API lets magicSign trigger content based on live external conditions, set centrally or screen by screen.
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Show different content by audience, detected through video analytics
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Switch creative based on current weather
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Adapt to live traffic conditions
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Connect to any available third-party data API
MEDIA INJECTOR API
Pull content from the tools you already run
A built-in REST API lets any developer connect third-party systems to magicSign quickly. Feed in content from an existing CMS, middleware, a news feed, or direct web input, and push it straight to DOOH screens. It also lets you mix normal scheduled ads and programmatic ads in the same daily loop.
TAG FEATURE
One playlist. Every location gets the right content.
Tag your content and your players with one or more #tags. When a playlist runs, magicSign checks each item against the player's tags and only plays what matches.
Example: tag a fuel promo #GasStation, a lunch set #Office, and a regional offer #Standalone. The same single playlist now plays the correct mix at every site, automatically.
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One playlist and one player group instead of dozens
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Add a new branch type without rebuilding your schedule
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Far less booking and management workload for your team
SMART PLAYLIST
Build many schedules from one playlist
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Time slot: show breakfast, lunch and dinner content from a single playlist
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Prime time: play specific content at an exact time, such as the national anthem at 8.00 am daily
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Recurrence: schedule by date, day of week, or month
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One playlist replaces many, so there is far less to set up and maintain
ADVANCE & SMART FEATURES
Smart layout
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Unlimited number of zone
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Drag & Drop, Snap
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Grouping
Smart playlist
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Unlimited number of an item
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Drag & Drop
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Sub-playlist
USER FRIENDLY INTERFACE
magicSign leverages the latest web-based application technologies and modern touch gestures—familiar to most users—to ensure intuitive usability and high performance.
•Access to the cloud-based application using web browser from any devices
•Common touch gestures to support touch devices e.g. IPAD and android tablet
DEPLOYMENT
Deploy it the way your security policy needs
Choose a Cloud Service for fast setup and access from anywhere, a Dedicated System, or an Enterprise Dedicated System for full control. Run single-site or multi-site. magicSign scales from 1 to over 1,000 players on the same platform.
MONITORING & REPORTING
See the whole system, not just the screens
magicSign monitors your full setup in real time: players, network switches, routers, servers and access points, so you can find the root cause of a problem fast. Detailed reports cover playback, approvals, access and activity, and network usage, with a real-time playback report clients can log in and view themselves.
Playback report
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Playback count, duration, summary
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System report
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Access, activity, approval
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Live report
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Real-time playback report module to allow clients to log in to view their own playback report in real-time
PLAYERS & DISPLAYS
Android and Windows players, or no box at all
Run cost-effective Android players, industrial-grade hardware for indoor or outdoor use, or Windows players for advanced setups: multiple outputs, 8K playback, edge blending and ultra-high-resolution video walls. On Android built-in professional displays, including Philips and Sony BRAVIA, no set-top box is required.
Android & windows SET TOP BOX
Supports special configurations such as multiple outputs, 8K playback, edge blending, and ultra-high-resolution video walls, enabling advanced and immersive display setups.
no SET TOP BOX required, for android built-in devices
Optimized for Android-based professional displays, delivering seamless performance and reliability for your digital signage needs
SECURITY
Trusted by high-security organizations
SSL over HTTP and FTP, Active Directory and LDAP integration, user roles, local data encryption, and firewall and antivirus friendly. magicSign is already deployed by organizations with strict security policies, including UOB Bank, the Stock Exchange of Thailand, AIS and Bank of Thailand.
'Where magicSign runs'
Running where it matters most
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King Power
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One Bangkok
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Suvarnabhumi Airport (Auto Gate)
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Movenpick, Anantara Siam, St. Regis, Renaissance, Avani Riverside
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Stock Exchange of Thailand, UOB Bank, AIS, Bank of Thailand
Talk to the DEMUK team for a demo or a system overview tailored to your sites.
info@demuk.co.th | +66 2 212 6384